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Day 1 - Monday, April 25, 2016
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8:00am - 5:00pm

Registration Open  


8:00am - 8:50am 
Education Day Breakfast 


9am - 12:00pm

Education Day Sessions 

9am -10am 10 Trends Driving Higher Event Engagement- Exhibitor Education

Mike Hamilton, Get Synchronicity


Discover 10 trends that are driving audience engagement in today's tradeshows, meetings & events. The key learning objectives of this session are:

  • Learn the key factors leading significant changes in event marketing today.
  • Understand the distinctive behavior patterns and preferences of today’s attendees. 
  • Discover 10 evolving engagement trends that are transforming the attendee experience and gaining big wins for event marketers. 

Selling Value Beyond Price- EAC Education

Dan Green, Nolan Advisory Services


Regardless of where we are in the Economic Cycle, Sales has to be a priority for a service provider in the exhibition marketing space. With competition always at a high level, differentiating and proving the value of your organization must be apparent before, during and after the services are provided. Join us for a discussion on how business is developed and lost during the Sales Cycle of an industry Service provider.

10am - 11am  Implementing the 5 Essential Steps to Exhibiting Success- Exhibitor        


                       Robyn Davis, WINH


                                       Even the most experienced event professionals often reflect that they could have
                                       done something more, something better, or something "cooler" after exhibiting
                                       at a trade show.
                                       In this session, we'll introduce the five essential steps to exhibiting success and
                                       identify high-potential areas of opportunity within your own trade show
                                       program, so you can use what you learn in this session to improve your future
                                       exhibiting results.



  EAC Education




11am - 12pm How to Fill your Sales Pipeline: Creating More Access to Decision Makers and

   Influence in your Marketplace!- Exhibitor Education

   Allison Graham, Elevate Biz


In a 2016 marketplace we need to redefine relationships and what it takes to drive new client leads into the sales pipeline. Allison will hone in on best practices to get more quality referrals from happy clients and cover the most profitable activities that create more access to decision makers and more reputational influence in your community.


Withdrawal Liability – The Hidden Liability- EAC Education 

Will Daniels, Laner Muchin, Ltd. 

Going out of business, selling your Company, even retirement may trigger hidden liability if you are currently making contributions to a multiemployer pension plan on behalf of your employees. Even employers who have always made their contributions timely and have paid their “fair share” can be faced with demands of large liabilities related to underfunded pension plans. How does this happen? What does the law provide? This session will help demystify withdrawal liability and provide some rudimentary strategy for dealing with such liability.

12:00pm - 1:00pm 

Education Day Lunch

1:30pm - 4:00pm

Back of House Tour

Orange County Convention Center


Attention Attendees!  The Orange County Convention Center is offering an exclusive Back of the House Tour at this year's Red Diamond Congress. You will get exclusive access to all parts of the convention center and experience all the hidden places and processes that allow your shows to go off without a hitch. Join the OCCC staff as they welcome us into their facility. Transportation and reception included. 

3:30pm - 5:30pm 

Engagement University Sessions 

Enterprise Engagement: State of the Art 

This two-part session will set the stage for the entire program by outlining the fundamental underpinnings of Enterprise Engagement, why it is so critical to business and how organizations are profiting today from formal engagement strategies. 

Part 1: Why Now? 

Speaker: Kevin Sheridan, Consultant and Author, Building a Magnetic Culture

Part 2: Case Study: Northwell Health
Speakers: Elaine Page, Chief Talent & HR Solutions Officer, Northwell Health, and Ally Bunin, Assistant Vice President, Organizational Communications, Northwell Health


6:00pm - 7:00pm 

VIP Reception 

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