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Day 2 - Tuesday, April 26, 2016
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8:00-8:45 am   
RDC Continental Breakfast

9:00-9:45 am
RDC Welcome & Opening Keynote                                          
Creating the "Wow Factor" Through Enterprise Engagement 
Speaker:    Gary Rhoads, BYU

World-class organizations that focus on employee, supplier, and customer engagement generate superior organizational performance. Engaged employees work with passion and drive innovation throughout the firm. Engaged customers buy more, spend more, and stay longer.  


In this presentation Professor Rhoads will discuss how organizations make a connection between people, performance, and long-term profitability. The presentation focuses on how organizations attract and retain new customers by applying engagement principles and tactics throughout the firm. Best practices on how firms benefit from applying engagement principles to any internal or external marketing or communications programs, including exhibits and events, are highlighted.  



9:45-10:00 am     
Coffee Break                                                                      

Grab a cup and network with colleagues and friends 



10:00-10:50 am
Opening Panel                                                                          

Burning Issues Panel 1

Following the keynote discussion on the  disruptive forces that impact all marketing approaches and investments, particularly those that impact event marketing, our Burning Issues panel will "put the issues on the table".
Jim Wurm will moderate a discussion of senior marketers who are thought leaders in the exhibit and event marketing space to review how the forces of disruption impact event marketing strategies and budgets in their company. In addition the panel will look at issues and obstacles that impact event marketing performance, and and what alternatives can be explored to optimize face-to-face engagements .

Moderator:    Jim Wurm, E2MA

Panelists:     Frank Bernstein, MC2

Chris Griffin, TS Crew

John Jaworski, RSNA

Michelle Neely, OCCC

Bill Perun, Freeman 

Susanne Skinner, Infinidat

Ken Viscovich, The United Brotherhood of Carpenters 


11:00- 11:45am

E2 Talks


E2 Talks are 15 to 20 minute presentations that are intended to inspire, motivate, and introduce our audience to some of our industry's most intriguing thought leaders.   These sessions are meant to provoke further inspection, dialogue, and investigation by all in attendance.  


Ray Bianchi, American Farm Bureau
Innovative Class 


Eric Schaumburg,

Eventropy: Preparing & Positioning for the Disorder and Reorder of the Industry As We Know It (and why it will be awesome)


Danny Gordon, CultureSphere 

Employee Inspiration is EVERYTHING 

Engaging employees in our companies is the most vital piece to staying competitive in today’s rapidly transforming economy – both as technology advances and millennials become the majority demographic. Through the use of mobile phones and a generation who grew up with social media, true employee engagement and productivity are absolutely attainable. The one missing piece to the puzzle, which I’m here to inspire you with its facts, is the adoption of a culture that fosters employee inspiration.


Nancy Largay, Focus Media Events 

The Evolution of Customer Engagement and Customer Relationships


In today's world, there is a great deal of "noise" about customer engagement. What differentiates one company from another? What differentiates one event from the next? How do we maximize our relationships and convert them to meaningful revenue? This session will provide a vision into Nancy's view on customer engagement and meaningful outcomes based on her years of experience as an event guru, relationship builder, and customer engagement specialist!  


12:00-1:30 pm   

E2MA Roundtable Luncheon        

The roundtable Luncheon will place each attendee at a table with a different advocacy topic for discussion. The conversation will be led by the table moderator. Each table will be made up of attendees from various different aspects of the industry to create an opportunity for us to share with and learn from others that we may not typically interact with in our 
typical business dealings. 

1:30-2:20 pm 
Panel Discussion                                                             


Show Certification Panel 

The 2016 RDC continues to "put the issues on the table" with a panel analyzing the prospect of a universal Show Certification program. 

Moderator:      Jim Wurm, E2MA
Panelists:      TBD

2:30- 3:20 pm  


Flipped Learning Sessions                                                                                     

After the success of the flipped learning style at the 2015 Red Diamond Congress, we are bringing this style of breakout sessions back for 2016. All RDC attendees can review the list of discussions that are scheduled and download content provided in advance by the session moderator so that you can come fully prepared to participate in the discussion. The objective of the Flipped Learning Session is to not only review and discuss the topic but to collect the perspectives of those in attendance on the issues that challenge us all. These sessions are meant to provoke further inspection, dialogue, and investigation by all in attendance.  

Mel White, Classic Exhibits 
Cutting Tradeshow Cost 
Tradeshows are one of the most important marketing investments companies make to promote their products. To maximize their tradeshow ROI, it’s critical they do everything possible to manage costs. Fortunately, most companies can reduce their show expense with a little planning, knowledge, and discipline.

In this session, we’ll review 25 practical ways to save money via exhibit design, pre-show planning, and smart decisions during and after the show.

And not one tip involves staying in a budget motel, eating fast food, or flying a no-frills airline.  


Lisa Apolinski, 3 Dog Write 
100% lead follow up can no longer be your goal
100% lead follow up is great, if you have endless resources and time. But for the rest of us, we have to be smart about processing leads, and using data is key.  Digital strategist Lisa Apolinski will lead this interactive session, focusing the use data to get to the right leads right away.


Will Daniels, Lanner Muchin, Ltd.
Withdrawal Liability- The Hidden Liability       
Going out of business, selling your Company, even retirement may trigger hidden liability if you are currently making contributions to a multiemployer pension plan on behalf of your employees. Even employers who have always made their contributions timely and have paid their “fair share” can be faced with demands of large liabilities related to underfunded pension plans. How does this happen? What does the law provide? This session will help demystify withdrawal liability and provide some rudimentary strategy for dealing with such liability.


Engagement University Programming

Please see for additional session options during this time slot  




3:30pm- 4:00 pm 
Refresher Break


4:00pm- 5:30pm 

Engagement University Sessions 

All co-located programming is available to Red Diamond Congress registrants should you choose to attend. 


3:30- 5:30pm

Back of House Tour 

           Trade Show Supply Facility 


Attention Exhibitors!  Trade Show Supply is offering an exclusive Back of the House Tour at this year's Red Diamond Congress.  This unique tour will give you a glimpse into what's been dubbed the industries best "Exhibit Field Service Hospital."  You'll experience the inner-workings of a trade show exhibit builder and learn the well-choreographed dance that takes an exhibit from a concept rendering to a completed exhibit on the trade show floor. Transportation provided.

6:30- 10:00pm

Dinner With Strangers 



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