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Best Practices - Advocacy Presentation
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The E2MA Advocacy Committee has completed a 3 year project to analyze cost increases in the trade show industry and has created a presentation of its findings titled "Enhancing Exhibitor Value Enables Show Growth."


Exhibit and event marketers need to gain control of their budgets and obtain insight about the total cost of event participation to make decisions about which events can provide a sufficient ROI to justify their participation.

The purpose of this presentation is:   

  • To provide a report on the cost trend analysis of elective vs. exclusive show services over the past 10 to 15 years. 
  • To illustrate service and pricing models within exclusive services that may impede an exhibitor's ability to control costs.
  • To propose alternative pricing models for exclusive services that can promote greater budgetary control and improve exhibitor value.

Download the presentation by clicking on the links below.   Or, visit the "Budget Data" center for archived information on key exhibiting costs, organized on a city by city basis.


Enhancing Exhibitor Value Enables Show Growth - 2012


Enhancing Exhibitor Value Enables Show Growth - 2014



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