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E2MA Board of Directors

2015 - 2016


 President - 
  Chris Griffin, TS Crew
Chris Griffin, the President of Trade Show Supply, Inc., is a respected and sought after resource in the trade show and event marketing industry.   A published author of both online and instructor-led seminar courses, he has trained over 1000 industry exhibit sales consultants and I&D service technicians, and lectured to over 100,000 business professionals on trade show marketing and other professional development and industry-related topics.

An alumni of Northeastern University in Boston, MA, Chris remains an active trainer and faculty member of several corporate university training programs, and continues to lecture regularly at seminars hosted by exhibit houses and trade show dealers across N. America.   He teaches tradeshow courses at The University of Central Florida, and has been an advisor to the Orange County Convention Center’s Intern Training Program.  Chris is also the active Chair of the Exhibit and Event Marketers Association (Orlando Chapter), and has served on the Orange County Convention Center’s Vendor Advisory Committee.

Vice President -   
 Rich Gilligan, SAP

Rich has over 25 years of industry experience in the marketing and event management fields.  His broad-based experience includes senior executive roles in the telecommunications and pharmaceutical industries.  He currently holds the position of VP Marketing, TELUS International, a position he begun in February 2013.     Previously, Rich was Global Commodity Expert, Events and Sponsorships for SAP where he is responsible for the management of the global supplier base and the execution of contracts on several multi-million dollar event programs, including the largest event for SAP, SapphireNow. Prior to joining SAP, Rich was Assistant Vice President Marketing Events at JP Morgan Chase, where he managed several event programs as well as designed and executed a sales incentive program.  Before joining Chase, Rich gained valuable international experience, by launching the Celebrex Brand in EMEA and Latin America on behalf of Pfizer. Rich also has held several key positions in telecommunications industry.  He was Global Director Marketing of Sales Events and Tradeshows for Telecordia, and prior to that spent a majority of his career in various positions with AT&T.  At AT&T Rich managed the executive briefing center, including the design and management of a new executive briefing center.  He also held the position of District Manager Marketing and Corporate Exhibits for ATT.  Rich is also a proven entrepreneur, as he launched and managed his own marketing events firm, IDEA.  


Treasurer -    Mel White, Classic Exhibits

Mel White is the VP of Marketing and Business Development at Classic Exhibits Inc., a designer and builder of exhibits, supplier of engineered aluminum extrusions, and provider of custom hybrid rental solutions. For over twenty years, Mel has worked with exhibit manufacturers, distributors, and end-users to develop new products, refine their branding, and sharpen their trade show marketing programs. He is currently a board member of Exhibit and Event Marketers Association.  



Secretary -      Michael Lynn, L-3 Communications 

Michael (Mike) D. Lynn is Director Exhibitions, Events and Protocol at L-3 Integrated Systems Group.  Appointed to this position in May 2000, he is responsible for the development and coordination of worldwide trade/exhibition events presented by L-3 Integrated Systems business entities, as well as various L-3 corporate segments.  Michael has over 30 years of industry experience and contributes strong organizational talent and long-range planning for the more than 100 exhibitions, events, conventions and high-level protocol functions performed annually.


Immediate Past President -  Jack Savage, UPS Freight

After graduating from the University of Mississippi, Jack began his career with Roadway and Yellow Freight, in Sales and Operations.  He then took a position with GES, where he spent 10 years in the National Freight division and then GES Logistics. 

Jack is now the Regional Director of Trade Shows for UPS Freight.

Executive Director -   Jim Wurm

In his 30 years of trade show marketing and management, Jim Wurm has worked on both the show management and exhibit services side of the business.

He has launched and organized trade shows throughout the U.S. and in Europe, as has worked for I&D (now Nth Degree) as Director of Marketing and National Sales Manager. Jim has created and managed his own trade shows (CleanRooms and CleanRooms Europa), and has served as Group Director of High Tech shows for Miller Freeman, Inc.(at the time, the third largest show organizer in the world).

Most recently, Jim has utilized his unique trade show experiences for the development and management of the Exhibitor Appointed Contractor Association (EACA), a trade show industry association dedicated to "raising the level of service excellence on the showfloor."


EAC Director - Francesca Lendrum, Ever Epic


Francesca Lendrum, President of Ever Epic, a strategic event marketing agency, is an accomplished trade show and event craftsman, having managed projects and programs on the corporate, supplier and organizer side of the business, which gained her broad industry perspective and partnerships across the globe.

Francesca has been a career-long supporter of exhibit and event industry associations including CEMA, TSEA and now E2MA*, advocating for peers and industry evolution.  She has held past Board positions with a number of organizations, and is currently serving as an exhibitor appointee to the Advisory Council for Metropolitan Pier and Exposition Authority in Chicago.



EAC Director -Bernie Massett, MC2










EAC Director - Karl Oleyar, Global Expo Tranz

Karl Oleyar is the President of Global Expo Tranz, a full-service freight forwarder specializing in logistics and warehousing services for convention and trade show clients throughout the United States.
Prior to owning Global Expo Tranz, Karl held senior executive positions with public and private software, technology, manufacturing and gaming companies and has significant experience interacting with sales and marketing organizations, I&D  professionals, freight carriers and various industry professionals. 
An alumni of Cornell University in Ithaca, NY, Karl is actively involved in student mentoring and new graduate professional development.  



EAC Director - Scott Rudell, Sho-Link


Scott Rudel joined Sho-Link in December of 1999 as Assistant Operations Manager. Duties included supervision of large I&D sets such as the Levis Straus exhibit. Promoted in 2003 to Regional Operations Manager and in 2005 was promoted to National Operations Manager. Duties included being responsible for overseeing of Sho-Link's 16 Direct Managed cities, recruiting of new labor and hiring of new City Managers and direct involvement with Account Executives and General Managers from Member Companies. In 2007 was promoted to Vice President and National Operations Senior Manager. In June of 2012, Rudel was promoted to President of Sho-Link. In 2013 he was elected to Sho-Link's Board of Directors. "I started in the industry in 1988 working as a carpenter for Freeman Decorating and I feel privileged to have been given the opportunities that allow me to be exposed to such a rewarding industry. I have been mentored by some great people and hope I can pass on my knowledge to others looking for opportunities in this industry." 

EAC Director - Shannon Scherer, NthDegree

Shannon Scherer joined Nth Degree in 1995 and was promoted to Vice President and General Manager in 2012. Since 2004, Shannon has been responsible for risk management, legal matters, contracts, corporate compliance, labor negotiations, multiemployer plans, collective bargaining agreements, facility management, compensation & benefits, organizational development, staffing & recruiting, employee relations and managing the organization’s culture.    In 1998, Shannon moved from her role as Account Director in the Company’s Exhibit Services group to directing the company’s Human Resources activities. In this role, Shannon applied her operational industry experience, first on the client side as an exhibit manager with Lanier Worldwide and then as a client-facing team leader accustomed to guiding project implementation in the union working environment. Shannon received a BBA from the University of Georgia with a concentration in Human Resource Management.



Exhibit Manager Director -    Glenda Brundgardt, Hewlett-Packard

Brungardt joined HP in August of 1977 and has been in tradeshows and events for the past 18+ years. During those 18 years she has served on many councils and task forces for HP tradeshows/events and helped create and implement the HP's Global Performance Measurement Program. She has managed tradeshows and events for almost every business at HP from the enterprise group to personal systems group to imaging and printing group. She is part of an HP-wide network of event marketing and technical professionals that deliver consistent brand, messaging, experiences, and execution of tradeshows and events.



Exhibit Manager Director - Susanne Skinner, Infinidat


Susanne is the Director of Global Event Marketing for Infinidat, a Massachusetts based enterprise storage company.  She manages and executes a global portfolio of events, including user conferences, sales meetings, trade shows, and partner events.  

Susanne’s event management career encompasses a wide range of industry experience and accomplishments.  She is a frequent blogger and her commentaries can be found on Linked In and The Next Phase.



Show Manager Director - John Jaworski, RSNA

A tradeshow management professional with 20+ years of experiences coordinating large conventions including ALA, NRA and RSNA annual meetings.  Responsibilities have included meeting registration/housing, function space logistics, meeting operations logistics, and exhibit sales/operations. Current, the RSNA Director: Technical Exhibits and oversee all operational aspects of the RSNA Technical Exhibition in Chicago each November.  Professional memberships include IAEE, HCEA, PCMA and E2MA.  Working toward CEM certification. 






Facility Manager Director - Bob McClintock, SMG  

Bob McClintock is the Senior Vice President / COO of SMG Convention Center Operations. He is responsible for the operations of the 75 convention centers, and the more than 15 million square feet that SMG manages, seeking to build on the mission of providing the users of SMG-managed centers with the maximum return on their investment and enhancing the experience of all who utilize these facilities. His team is focused on the needs of our municipal partners by providing a business friendly environment, enhancing the growth of staff, and creating new event product for the Centers. 





Union Director - Robert Lessin, Decorators Local 831

Robert Lessin is the National Tradeshow Industry liaison for the International Union of Painters and Allied Traders (IUPAT), which represents over 140,000 workers in the United States and Canada.
He is also active locally in the labor community and serves as the Assistant Business Manager of the Painters DC 36. He previously served as a Commissioner on the Los Angeles Convention and Exhibition Center Authority Commission, serving as its President during the calendar year 2010. He currently sits as Commissioner for the City of Los Angeles Planning Commission. 

GC Director - April Hurley, The Expo Group

Seventeen years industry experience, including sales, customer service, operations and project management. Solutions guru who enjoys challenges faced by associations and corporations with their trade shows and events. Harnesses the power of The Expo Group's resources to find the appropriate solution and to make the process effortless for her clients. In addition, April is an inventor-of-record for The Expo Group's Automated Convention Processing System and Method (U.S. Pat. 6,557,007 B1), the business process that enables the company to deliver its renowned Single Source Service®. April received her Bachelor's degree from Texas Tech University.


Susanne is the Director of Global Event Marketing for Infinidat, a Massachusetts based enterprisestorage company.  She manages and executes a global portfolio of events, including user conferences, sales meetings, trade shows, and partner events.  

Susanne’s event management career encompasses a wide range of industry experience and accomplishments.  She is a frequent blogger and her commentaries can be found on Linked In and The Next Phase.

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