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E2MA Membership Has Its Privileges
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The Exhibit & Event Marketers Association (E2MA) is a community of exhibit and event marketing professionals that provides thought leadership and event marketing content for corporate marketers and their suppliers in the face-to-face marketing medium.

Member Categories

If you are interested to join the E2MA click on the appropriate link below:

  • Exhibit/Event Marketer       If you have responsibility to administer, budget, manage, or evaluate your company's exhibit/event marketing program and would like to tap into the collective experience, knowledge, and data of thousands of exhibit industry professionals.
  • EAC / Exhibit Industry Supplier    If your company provides products or services to exhibitors and event managers and want to elevate your profile among existing and future customers and would like to benefit from the only industry association that advocates for industry best practices and lobbies with show organizers and general contractors to establish and maintain a level playing field of opportunity for all concerned.

Member Values

The E2MA is currently made up of more than 500 corporate members (45% exhibitors, 55% suppliers) who enjoy these member values:

  • Advocacy.  The E2MA advocates for the interests of all exhibitors, and their appointed suppliers, the EACs, at national industry meetings
  • Best Practices.  The E2MA develops and publishes Exhibit/Event Industry Best Practices, and promotes them to all industry stakeholders,  so our members can improve trade show cost control and outcome measurement
  • Career Development.  The E2MA provides career development education programs leading to a professional certification (CME) in exhibit marketing/management for our exhibitor members, and exhibit servicing for our supplier members.
  • Get Connected.    E2MA members join our community to connect with other exhibit and event professionals, like yourself, who are looking to optimize their exhibit and event marketing programs, obtain mission critical data to inform face to face marketing strategies and budgets, or learn from one another in our blogs and forums.
  • Get Informed.    E2MA collects budget data, case studies, industry studies, and educational articles to the advantage of our community’s exhibit and event programs or their exhibit industry business careers.
  • Get Results.    The mission of the E2MA is to benchmark and promote the business value of events and trade shows.  We do this by producing and promoting our own events that model cutting edge techniques and technologies and by assembling an industry knowledge base, courtesy of our panel of industry Experts.

Member Features

All memberships in the E2MA are corporate memberships and are designed to provide benefits to small and large companies alike.   A sampling of E2MA membership features includes:

  • E2MA Member Connect.     Create your online member profile and connect with thousands of other industry professionals who can provide insights and answers to your toughest issues and challenges.
  • E2MA Mentor Program.   Specifically designed for those new to exhibits and events, take advantage of an industry expert who will guide and consult with you on all issues from the very basic to the most complex.
  • Ask the Experts Blog/Forum.    Monitor the blog from our growing list of experts who routinely provide ideas, tips and suggestions on all aspects of exhibit and event marketing - manifesting the industry's most comprehensive knowledge base of exhibit and event marketing know how.
  • Case Studies.    Review Case Studies from some of the most successful brands who excel at exhibit and event marketing and who pass along key lessons from their own programs.
  • Industry Surveys/Reports/Data.    Access the industry's most comprehensive data sets on average trade show costs, average show budgets indexed to booth size, and reports on industry trends, compensation surveys, and the like.
  • Education/Event/Certification Discounts.   All industry professionals are welcome to attend and take advantage of E2MA career development programs whether at live events or on our online training portal.  But E2MA members receive significant discounts on all educational programs and registration for E2MA events - both national meetings and chapter meetings.
  • Forecast/Measurement Tool Discount.   The Smarter Exhibiting Measurement Tool is the ultimate dashboard for event marketing professionals who seek to measure event outcomes and validate event programs.    All exhibit and event marketers can obtain a license to the industry's best forecast and measurement tool, but E2MA members receive deep discounts on the tool's license.

If you have additional questions on the advantages of E2MA membership please contact our Membership Coordinator, Shauna Esterman at

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