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Mission Statement
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The Exhibit & Event Marketers Association is the premier thought leader and content development organization for corporate marketers, and their suppliers, who employ exhibit and event marketing. Driven to benchmark and promote the business value of trade shows and events, the mission of the E2MA is to optimize exhibit and event marketing programs by identifying, evaluating, and advancing new tools, new technologies, and best practices for the face to face marketing medium.   


E2MA provides professional development and education through the web site and at live events including the Face-to-Face Connections Program, a hosted buyer program for event marketers and industry suppliers, and the Red Diamond Congress.    In addition, the E2MA identifies, evaluates and promotes best practices, new tools, new technologies and new techniques that enable marketers to optimize their event marketing programs.  


The E2MA works openly with all other trade show industry stakeholders to affect positive change including HCEA, CEMA, ED&PA, IAEE, SISO, ESCA, and IAVM among others.

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